Or already making money doing this tactic. Show them a stat about a percentage of your customers who are already successfully doing this trick. If you can successfully generate emotions from the start, then your blog post will be memorable.Įmpathy, FOMO (Fear of Missing Out), excitement, and even frustration are powerful elements to use here. Word on the street is that empathy is the new data in digital marketing. They use an impressive growth stat, emphasize with the reader and show concern about their problem (that LinkedIn outreach is changing). Here’s an example introduction by Expadi.io and a breakdown of their copy. Use two stats against each other as a comparison (“XX% of writers swear by using marketing personas, while XX% of customers want more personalization”).Find a stat that shows how many others are dealing with the same problem (“XX% of marketers also struggle with budgeting”).Research a dollar-based stat (“Most bloggers make $X,XXX per month blogging”).Add an impressive growth stat (“Instagram has reached XX million users”).You can make your stats interesting in a few different ways: Statistics are an objective way to present proof to your statements.īy establishing common ground early, you'll make it easier for the reader to trust you and stay engaged throughout the post. The best way to do this is by stating the problem, then validating the reader’s concerns with cold, hard statistics. Introduce your post by showing them that you understand their pain and can offer a remedy. Your readers read your blog because they want to learn something or find a solution. Connect with the Reader Through a Shared Problem Content marketing is a lot like a lengthy road trip!Ģ. Any hardened marketer reading the above question will start putting two and two together before even moving on to the next sentence. The question immediately puts a visual image in the reader’s head.Īnother reason is relatability. In the below example, “What do content marketing and road trips have in common?” works well. Establish the groundwork for future pacing.State a problem (a.k.a the PAS method - Problem Agitate Solution).Here are a few tricks to an interesting first sentence: If you can nail this, you’ll have no problem hooking your readers and getting them to stick around for the whole ride. Grabbing their attention at the start is crucial.
Users these days only spend about 37 seconds skimming through the entire post. They must be interesting and concise while also providing a snapshot of the tone and general appeal of the rest of the article. Opening sentences are an art form on their own. Which Blog Post Introduction Will You Try Next?.Add a Surprise Factor or Controversial Element.Perfect the Length of Your Introductions.Cover the 5 Ws in an Interesting, Non-Info-Dumping Way.Connect with the Reader Through a Shared Problem.
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